Consumer Age by Category
Based on the distributions below, we can see that there is nearly a 20 year age gap between the median age of the group that most often purchases Vapes or Extracts, then that of Topicals. Furthermore, the distributions begin highly skewed to the left around the legal age of consumption (21 y/o) but have a tendancy to normalize around the average age of the group as you go down.
Some hypotheses around this notable change and shift in distribution could center around the accessibility and potential market growth of product categories. For instance, it’s worth noting that topicals seem to be accessible to a wider age group and therefore the potential for market growth for topicals products seems to be higher then that of Vapes or Extracts. Note this is in reference to growth and not size. Market size for vapes or extracts remains markedly high.